Who Am I?

Highly motivated and creative individual with 7+ years in Copywriting, Brand Management, and Marketing Strategies. I have worked with an array of clients in strengthening their brands through SEO search strategies, producing high-quality copy for web, social media, blogs, and ad campaigns, and analyzing statistics to stay ahead of the game! Having worked in both the field of education and marketing/copywriting, I have collected numerous skills that have helped me succeed in my professional journey.

I’ve had the pleasure of working with some notable names in the travel and education fields, including: The Liberty Hotel, Omni Seaport, Langham Boston, Center Hotels Iceland, Intercontinental, Autograph Collection Hotels, PLAY Airlines, Preferred Hotels, the tourism boards of Sweden, Finland, Slovenia, and Saba, various restaurants around New England, Brandon School, and more.

My work has been published in; Thrillist, Business Insider, Time Out, Travel Off Path, The Quality Edit, Matador, Get Your Guide, Hotels Above Par, Go Abroad, and International TEFL Academy.

Brands Worked With

• Jet Blue Airlines (Mint Business Class Suite), Liberty Luxury Hotel (Autograph collection), Center hotels, Iceland (5 of their properties), Falcons Resort Punta Cana (Melia Hotels), Querencia de Sevilla (Autograph Collection), Hotel Riomar Ibiza (Tribute Collection), Finland & Helsinki Tourism Boards, Sweden & Stockholm Tourism Boards, Wildlife Retreat Sydney, Australia, Intercontinental Ljubljana, River Street Inn, Savannah, Sandals Resort Grenada, Lapad Hotel, Croatia, Element Westin Hotels, Langham Hotels, PLAY Airlines, Four Seasons, Omni Hotels, Moxy Hotels, Slovenian Tourism Board, Paradisus La Perla, Alaia Hotel Belize, Kimpton Seafire Cayman Islands, Village by Boa Porto, Havila Cruises Norway, Serbian Tourism Board, Beaches Turks & Caicos, & more.

Worked on the videography/branding for the Omni Hotel’s ad campaign and modeled.

Masterclasses

Partnered with Nomadic Matt to teach a class on Hotel Marketing

Bylines

CONDE NAST: Contributed to the Bright Idea’s 2024 list

THRILLIST: Experience peak New England charm in this coastal Massachusetts town

BUSINESS INSIDER: I spent $5,700 to fly in British Airways’ business-class suites. I’ve never had so much privacy on a plane before.

BUSINESS INSIDER: I love staying at aparthotels for solo travel. They combine the best parts of hotels and Airbnbs.

BUSINESS INSIDER: I traveled a lot in my 20s, but solo travel is the best now that I’m in my 30s.

TIMEOUT: CitizenM Back Bay Opening Review

THE QUALITY EDIT: From Tromsø to Trondheim: A Guide to Norway’s Coastline

THE QUALITY EDIT: Island Hopping and Silky Sands: Here’s How To Spend 72 Hours In Belize

THE QUALITY EDIT: A Busy 4 Days in Stockholm, Sweden

THE QUALITY EDIT: 5 Days in Slovenia: Discovering the Country’s Eastern Region

MATADOR: This Epic All-Inclusive Resort Just Opened the Caribbean’s First Theme Park

MATADOR: This Vibrant Hotel Captures the Heart of Seville’s Natural Beauty and History

MATADOR: Newly Opened Hotel On Ibiza Is a High-Design Stay Along the Shores

MATADOR: If You Love Lasagna, You Need To Try Sardinia’s Zuppa Gallurese

TIMEOUT: Bring Your Friends to These Quirky Spots in Boston

HOTELS ABOVE PAR: Savannah’s River Street Inn Oozes Southern Charm

GET YOUR GUIDE: 5 Unusual Things To Do in London

TRAVEL OFF PATH: Travelers Can Now Explore This Entire European Country By Train For $53

TRAVEL OFF PATH: Why This European Country Is One Of My Favorites For Solo Female Travel

TRAVEL OF PATH: These Are The Top 5 Hotspots For Digital Nomads This Summer

TRAVEL OFF PATH: All Articles Here

INTERNATIONAL TEFL ACADEMY: The Country That Changed My Life in My Late 20’s

THOUGHT CATALOG: How I Finally Found My Passion At A Hostel In Colombia

THOUGHT CATALOG: Social Media Making You Feel Like You’re Falling Behind? Read This

Misc. Collaborations

Omni Hotel Seaport Videography and Content

Falcons Resort by Melia Punta Cana & Matador Network Content

Center Hotels & Reykjavik Excursions Content

River Street Inn Savannah Photography

Other Hotel Partnerships (Featured Articles)

Interviews

Interview by Canvas Rebel

Interview by Voyage Savannah

F&B Partnerships

Bar Cino, Tasca, Cambridge Brewing Co., Sulmona, Brato, Rail Stop, Landsdowne, Black Lamb, Article 24, Coach Grill, Committee, Yellow Door, Rochambeau, Dillons, Cobble, City Works, Branch Line, CLINK, Alcove, Brookline Lunch, Four Seasons, Paris Creperie, Harvard Gardens, CC Clubhouse, Waypoint, Serafina, Krasi, Crazy Good Kitchen, Terra, Petit Robert Bistro, Zuma, and more on Brunches of Boston.

Social Media Copy/Management

• Brunches of Boston
• Hayley on Hiatus
• The Charles Hotel
• Regattabar Jazz Club
• Henrietta’s Table
• Noir Bar

Misc. Projects in Copywriting & Marketing

Website Copy/Design

Helped in the process of re-designing the new website for The Charles Hotel, which included: Writing/editing all copy across the site, choosing specific images, and ensuring all elements are in-line with the brand. Linked here.

Email Marketing/Copy

Responsible for writing copy and designing all newsletter and campaigns for The Charles Hotel.

• Open rate is continuously above 60% each time.
• Launched the Hotel’s first ever ongoing newsletter/targeted campaign series.
• 2 million in revenue made in the first year of launching.
• Targeted specific audiences with promotions and ad copy

Ad Campaigns

• Developing strategies for advertising campaigns across various channels
• Overseeing the entire lifecycle of a campaign, from conception to execution
• Developing marketing collateral, such as ads, social media content, and email campaigns